Google Adwords / PPC /CPC Marketing
Google Adwords / PPC /CPC Marketing
Get more traffic to your site with Adwords Marketing
A site with low traffic is not doing well
Let us say that the site that you own is not getting traffic. The site is well designed and has lot of functionality as well as aesthetics. Yet every day that passes when it does not get proper traffic, it runs in to more and more losses. Allow us to introduce a solution for you. The solution is called Adwords Marketing.
What is Adwords marketing?
Adwords marketing is basically a very efficient and productive way that drives eligible traffic to one’s site. The client can start eyeing impressive results soon when they run their respective PPC advertisements. PPC basically stands for pay per click. This is basically a form of internet marketing and advertising where advertisers pay a certain amount of fee every time one of their ads is clicked by a user.
Where are the adwords placed?
These adwords are generally placed in search engines where when a user searches for a particular thing, if the keywords match with what the user has searched or what the user is looking for, then the likelihood or possibility of that ad being displayed becomes a lot higher. These ads are also placed on popular websites as per the content of the page.
Example of Adwords marketing:
Engaging in adwords marketing has good payoffs if it is executed properly. Let’s say a company is making pressure cookers and is looking to sell them online. The website is getting extremely poor traffic which has resulted in abysmal sales of pressure cookers. The company tries adwords marketing where every time a user searches for pressure cookers or cookers the company has bid to show its ad at top of the search results. This is due to the money that the company has paid as well as the relevancy of the displayed advertisement. The user is directed to the company’s site upon clicking on the ad. This result in the company paying the search engine a fixed sum of money but the sales go up dramatically because the traffic generated results in awareness and sales of the pressure cooker online. So the company may be paying the search engine one dollar every time the ad is clicked but it results in average sales of ten dollars. This is a win-win situation for the company.
Why to go for Adwords marketing?
Adwords marketing is primarily used to increase traffic to a particular website. This in turn may lead to several results such as increased popularity, increased awareness, increased sales, stronger brand image as well as perception and last but not the least increased traffic.
Contact the digital marketing experts now
We are digital marketing experts who will help you create an efficient and productive adwords marketing campaign that will help your site and business to grow tremendously.
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