SMS Marketing
SMS Marketing in Promotional SMS, Transactional SMS, DND Numbers, Non DND Numbers, With sender Id and Without Sender Id
Popularity of mobiles
It is impossible to imagine our life without mobile. Nearly everyone we know today has a mobile. Even if it is a Smartphone or a regular phone, people have at least one mobile with them if not more. Even a poor sweeper or a vegetable vendor has a simple mobile phone. A mobile is a highly personal device unlike a TV or radio which is generally shared by family members.
Truly personal device
Most people keep a mobile with them wherever they go. Even in places like the bathroom they keep their mobile with them. If Clients want their brand to reach the customer and he or she becomes aware of the value of the brand then clients must go for SMS marketing.
What is SMS Marketing? Why to go for it?
SMS marketing is simply marketing on SMS. Almost everyone has a mobile phone and no ignores reading SMS because it may involve message from one of their contacts. SMS marketing is extremely cost effective and the targeting cost per person works out to be very low indeed. SMS messages can be personalized and customized as per the requirement of the client. Clients can select the language of their choice. They can also select prospective customers based on region due to different mobile circles in the country. India is the second-largest mobile phone user with over 900 million users in the world. No client can afford to ignore SMS marketing as part of their brand promotion and communication strategy.
Brand Management
It is all about brand management and promotions and reaching out to the consumer in the most productive, efficient and cost effective way. Brands communicate through various platforms such as TV, radio, newspapers, magazines, social media, email marketing etc. A consumer can ignore ads and sponsorship of various programs by brands and companies on TV. They can ignore advertisements on radio as well as not give a second glance to ads in newspapers, magazines and social media but they will definitely read all SMS received on their mobile phone. Brands should engage the customer through all the platforms available. Currently there is bombarding of advertisements from various companies to get customers. All customers are getting so many advertisements targeted at them that it is difficult to break through the clutter. This is the information age and there is overdose of information on various companies and brands that people are fed up of seeing advertisements on traditional media platforms.
Use of SMS Marketing
A SMS can be created in such a way so as to attract and entice the reader in to buying the brand. The value proposition should be such that it should be compelling for the customer to buy the brand. Through the use of SMS marketing one message of promotion can reach millions of customers in one go.
We are digital marketing experts who will help you with SMS marketing and getting more customers. We will ensure that you get more bang for every buck spent.
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