The Utility of websites
Whenever someone wants to learn more about a company, brand, product, service or individual the first thing they do is search for it on search engines such as Google. Companies or Individuals who do not have a website dedicated to them miss out on having a virtual presence.
Truly Virtual Presence
Every company and brand must have a virtual presence in today’s connected digital times. Websites can have various types of information like background of the brand, the various products available, the company behind the brand and what it does, the history of the company, the contact address of the company etc.
The current world of Publicity and Promotions
Today is the world of publicity. A company or brand that does not use digital tools and means is considered a boring old age company. One has to keep changing with the times and keep reinventing as per the requirements of the new normal. If one does not have a website, then one loses out on many prospective customers. People who want to do business with a company would not know how to contact them easily which would not have been the case if there had been a company website. A website is an essential part of the brand equity. The brand’s profile and the core of the brand can be represented very well through an appropriately designed website.
A Pull medium
There are various types of publicity and promotions. As opposed to the push type of marketing that bombards prospective customers with messages of visuals, audio, print etc a website is a pull medium where prospective customers are drawn towards the website as a means to know more about the company or the brand or even to know where one can purchase the brand easily.
Integral part of Identity
Website is a part of one’s identity. One cannot do without it. There are many businesses and even institutions like hospitals, colleges, universities, library, NGOs where websites play a major role in promoting them and giving out more information about them. The popularity of the company grows when it has a website. It is an essential tool in the marketing arsenal. It can also be a very good public relations tool where various articles on the company and coverage of the company in various media can be displayed.
All about PHP
PHP as a language is extremely popular and as of January 2013, 240 million websites had PHP installed on them. It was also installed on 2.1 million web servers. Thus we can see how popular it is with developers and website owners.
How can we help you?
We are digital marketing experts who have experience and skill in developing a company or individual’s website. We will help you design the website of your choice which will develop your image and enhance your reputation manifold. Contact us know with your requirements and we will help you out.